Advertising dates back to the beginning of trade and business. As cities around the world have developed, architecturally, they have become fast moving, commercialised centres of economic growth. Infrastructure and architecture in the larger South African cities offer potential for exposure of several brands and products to consumers. By not making full use of the opportunity, it is not only a loss to advertisers, but also the consumers in becoming aware of quality products, available to them. Under the guidance and permission of the EThekwini Municipality, specific locations are targeted for outdoor advertising.